BBC shines the spotlight on our coffee cup revolution

BBC shines the spotlight on our coffee cup revolution

BBC Look East Frugalpac interview

Did you see us on BBC Look East this week? We were delighted to welcome the region’s leading news programme to our Ipswich-based office, where we gave business correspondent, Richard Bond, a demonstration of how easy it is for recycling facilities to recycle our Frugal Cup, which itself is made from recycled paperboard.

We’re proud to be playing a pivotal role in the country’s single use coffee cup revolution that will remove millions of cups from landfill and incineration plants every year. One of the first cafes to be using our Frugal Cup is The Stables Coffee Shop in Brightwell, Suffolk. The owner explained to the BBC that it’s important outlets play their role in protecting the environment.

Malcolm Waugh, CEO of Frugalpac, commented:

“According to recent reports1, the UK is set to throw away a third more single-use coffee cups than at present by 2030, and the BBC’s Reality Check says that less than 0.25% of disposable cups are currently recycled. It is a frightening statistic and it’s imperative that businesses start looking for innovative ways to reduce the impact they potentially have on the environment. At present, virgin paper-based or compostable cups are unable to be easily processed by UK recycling plants, meaning that many simply end up at landfill or incineration plants. The innovative Frugal Cup is the only cup made of recycled paper that can be easily recycled.”


1 Reports from the World Wildlife Fund (WWF) and Eunomia Research & Consulting