Aldi is launching the UK’s first supermarket own-brand paper wine bottles.
Using Frugalpac’s Frugal Bottles, which are made from 94% recycled paperboard with a food-grade pouch to contain the wine, the new bottles are fully recyclable and five times lighter than a standard glass bottle.
The Cambalala South African Shiraz (£7.99, 75cl) and Cambalala South African Sauvignon Blanc (£7.99, 75cl) will be available to buy in lightweight paper bottles, in stores from 18th March – which is Global Recycling Day.
The Aldi bottles will also be launched at ProWein from Sunday at Frugalpac’s stand at Hall 9 Stand B71. It will be an interactive stand that will unveil the future of wine retailing
By replacing glass bottles with paper and stocking in stores nationwide, Aldi has generated a carbon footprint reduction that is equivalent to driving around the planet 5.8 times – giving eco-conscious wine lovers even more reason to say cheers this spring.
Not only do Aldi’s new bottles deliver impressive green credentials, but the easy-to-carry, shatterproof bottles are a great option to take on the go and land just in time for picnic season,
With bright red fruit, blackberry and cherry flavours and spicy oak notes, the Cambalala South African Shiraz (£7.99, 75cl) is a full-flavoured, silky-smooth red. Perfect with pork, lamb, or beef dishes, it also matches well with foods that have a little spice.
For something a little fresher, the Cambalala South African Sauvignon Blanc (£7.99, 75cl) has notes of winter melon, green apple, and citrus. Offering a vibrant acidity that keeps the palate fresh, this well-balanced, elegant wine is perfect on its own, or enjoyed with chicken, seafood, and salads.
Julie Ashfield, Managing Director of Buying at Aldi UK, says: “Shoppers are striving to become more sustainable in their everyday lives, looking for small ways to make a big difference for our planet.
“Our Buying Teams are continuously thinking of how we can evolve our ranges to offer greater value and greener choices. We are proud to be the first supermarket to launch an own-brand paper bottle, helping to drive sustainable change.”
Aldi has worked with Frugalpac on the supermarket-first initiative. The Ipswich based company is on a mission reduce the impact of carbon on the planet through engineering sustainable packaging, using recycled paper, that is both light in weight and easy to recycle again.
Malcolm Waugh, CEO of Frugalpac, says: “We’re thrilled to be partnering with Aldi on this landmark new line. Our ambition has always been to allow more people the opportunity to enjoy our paper Frugal Bottles, giving them greener choices.
“Launching in another major UK supermarket means more shoppers can now drink responsibly and sustainably and we are so pleased to be part of that journey.”
Aldi’s NEW Cambalala South African Shiraz and Cambalala South African Sauvignon Blanc will be available in stores from 18th March, Global Recycling Day.
Images of the Aldi Cambalala Frugal Bottles and footage of them being made can be downloaded here.
Since then More than 35 different drinks producers from around the world have launched 128 different SKUs of wines, spirits and olive oils in the Frugal Bottle.
Frugal Bottles are available in 25 countries including Australia, Japan, North America, Canada, the UK, across Europe, Scandinavia, and South Africa.
Frugalpac aims to decarbonise the global drinks industry by selling its Frugal Bottle Assembly Machines (‘FBAM-1’) into local wine producing regions.
Each FBAM-1 can produce 2.5m paper bottles a year and offers a great opportunity to contract fillers and packaging companies to increase the value of their products and services.
Establishing local Frugal Bottle Production Hubs will cut carbon emissions even further by reduced transportation and the use of locally-sourced materials. This will also help to create jobs and ultimately, reduce costs to the industry.
KinsBrae Packaging in Canada bought the first machine to serve the Canadian and North American drinks markets and became operational in January 2024.
And in the US, a second Frugal Bottle Assembly Machine will start producing paper bottles in California’s Monterey Wine Company in Q2 2024 and Frugalpac have just received a letter of intent to sell a machine to Australia for Mother of Pearl Vodka.
For interviews with Frugalpac email sara@larkinpr.co.uk or call 07974 089006.