Glass bottles have dominated the wine and spirits industry for centuries – but that’s starting to change.

Our new report, Reshaping the Bottle, reveals how rising costs, new regulations and consumer demand for sustainability are accelerating a major shift in drinks packaging.

As energy prices rise and Extended Producer Responsibility (EPR) schemes reshape the economics of packaging, brands and retailers are looking for alternatives that reduce cost, carbon and weight without compromising quality.

Inside the report you’ll discover:

• Why glass bottle costs have surged by up to 70% in some markets

• How EPR schemes are making glass the most expensive packaging material

• Why 73% of consumers say they would switch to products with more sustainable packaging

• How the Frugal Bottle delivers 84% lower carbon emissions, 77% lower EPR fees, and is 5× lighter than glass

• Why 71 brands across 27 countries have already made the switch.

The Frugal Bottle, made from 94% recycled paperboard, is helping reshape the future of wine packaging and spirits packaging.

Watch the video to learn how innovation is transforming the industry and why the bottle is being reshaped and download the full Reshaping the Bottle report to explore the data here