Families in Twyford were introduced to truly sustainable hydration at Twyford Together’s annual Charity Fun Run this weekend, with drinks across the event served up in the innovative Frugal Cup.

Hosted at The Piggott School, Twyford Together’s annual Charity Fun Run is one of the organisation’s flagship events, bringing businesses, groups, residents, charities, churches and schools together for the good of the community. 400 attendees joined this year’s event, which took place on Sunday 6 October, and runners were able to keep hydrated using an eco-friendly alternative to difficult to recycle cups, the Frugal Cup.

The Frugal Cup is the nation’s first fully recyclable coffee cup made from recycled paper, which offers an environmentally friendly solution for hard to recycle cups. It consists of two elements that separate easily so that both the paperboard and food grade liner can be easily recycled during the standard paper recycling process, preventing the cup from being incinerated or ending up in landfill.

Paul McReynolds, Head of Sales & Marketing at Frugalpac, commented:

“We’re delighted to support community initiatives such as Twyford Together and help to prevent waste at charitable events such as the Fun Run. The UK has a big problem with waste ending up in landfill or being incinerated, but there is an alternative in our fully recyclable Frugal Cup. By collaborating with supporters of sustainable alternatives, such as Twyford Together, we can ensure we all play our part in preventing single-use products going to landfill.”

Gordon Holmes, leader of Twyford Together initiative ‘Twyford Rethinks It’s Plastic’, added:

“We’re thrilled to be able to partner with Frugalpac help to raise awareness in our community about the ongoing issues associated with recycling. Frugal Cups are the only paper cups in the UK which are made from 100% recycled paper and can be recycled as part of the mainstream waste process, so we were delighted to introduce them to the community at our flagship event. We hope this event and future events will consider the impact of the cups they use and explore alternatives such as the Frugal Cup as a result.”