We’re very pleased to welcome another new member to the Frugal Bottle family.

The UK’s leading provider of wine in alternative packaging, When In Rome, has announced that Ocado will stock its first wine in our paper bottles.

When In Rome’s CEO Rob Mallin said: “We’re delighted to announce Ocado Retail Ltd as the UK grocery launch customer for When in Rome’s range of paper wine bottles.

“It’s the fruit of a new partnership with Frugalpac, the brilliant minds behind the world’s first paper wine bottle. Our new range will launch in Q1 2022 with our beautiful Pecorino wine.

“Our paper bottles are made from 94% recycled paper and have a carbon footprint 84% lower than a single use glass bottle.

“The Frugal Bottle combines all the eco advantages of our bag-in-box format with the obvious advantage that it has the same shape, capacity and price point of other premium brands still being sold in single use glass bottles.”