Cantina Goccia, a small Umbrian winery that was the world’s first to use a paper bottle, is releasing its second wine ‘Celi’ in the Frugal Bottle – the world’s first commercially available paper bottle for wines.
‘Celi’, an Etruscan name meaning the month of September when the wine is harvested, is a blend of 60% Grechetto, 20% Vermentino and 20% Chardonnay grapes.
Celi’s launch follows in the footsteps of the Cantina Goccia 3Q Frugal Bottle – an award-winning Sangiovese blended with Merlot and Cabernet – that was released in Summer 2020.
It generated global media interest, with one wine chain, Woodwinters in Scotland, selling its whole stock in just one day. Its success confirmed Cantina Goccia’s commitment to transition 80% of its wine production from glass bottles to paper Frugal Bottles, and to releasing two new wines in the Frugal Bottle this year – Celi and a rosé Rosa which will follow in Spring.
Cantina Goccia strives to reduce its environmental footprint by implementing a wide range of innovative measures: from organic farming practices, and significantly reduced tilling of the land, to applying energy-saving initiatives such as the installation of solar PV panels and heat pumps to produce its award-winning wines as sustainably as possible.
Made from 94% recycled paperboard with a food grade pouch, the Frugal Bottle is more sustainable – with a carbon footprint nearly six times (84%) lower than glass. Once chilled in the fridge, the bottle retains the wine’s cool temperature longer than a glass bottle, making it perfect for picnics and al fresco dining.
Cantina Goccia owner, Ceri Parke, said:
“We are excited to launch our second wine Celi in the Frugal Bottle. When we first established Cantina Goccia 20 years ago we were mindful of instilling sustainability at every stage of our winemaking production. The final phase was finding a more sustainable form of packaging; the Frugal Bottle fulfilled that need without compromising the quality and integrity of our award-winning wines.
“After launching in 2020, feedback from customers was so overwhelmingly positive it convinced us to move 80% of our production from glass bottles to paper ones and to launch two more wines in the Frugal Bottle.
“Today our wines in Frugal Bottles are available in eight countries – from the UK, Japan and Canada to Scandinavia and the Netherlands. We believe this paper bottle has the potential to significantly reduce the drinks industry’s carbon footprint. We are proud to be leading the way in the paper bottle revolution!”
Frugalpac’s CEO Malcolm Waugh added:
“This a great vote of confidence from Cantina Goccia for our Frugal Bottle.
“Their commitment to eventually produce 80% of their future wine in our paper bottles show the Frugal Bottle is here to stay.”
You can buy Celi here.