Dedicated Frugal Bottle filling service to open

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Dedicated Frugal Bottle filling service to open

Award-winning Italian wine producer Cantina Goccia, the world’s first drinks brand to release wine in Frugalpac’s revolutionary paper bottle, is opening a dedicated filling service to help other wine and spirits producers switch from glass to paper.

Cantina Goccia has commissioned the world’s first purpose-built filling machine designed and built exclusively for paper bottles by Spain’s ControlDrop.

With extensive experience of using and filling this innovative packaging format, Cantina Goccia will offer filling our paper Frugal Bottles at the facility at their winery in Umbria, Italy.

Paper Frugal Bottles, made by Frugalpac, use six times less carbon to produce and dispose of than glass bottles and are five times lighter.

Since launching its wine in the paper Frugal Bottle in June 2020, Cantina Goccia has filled 114,000 paper Frugal Bottles – 64,000 bottles with its own wines and 50,000 for third parties using the paper bottle, including When in Rome.

As the Frugal Bottle has a carbon footprint 84% lower than a glass bottle, Cantina Goccia’s filled bottles have saved 53.3 metric tonnes of carbon.

Cantina Goccia co-owner, Ceri Parke, said:

“We’ve filled 114,000 Frugal Bottles since June 2020, filling them with our wines and for other third-party wines.

“That’s saved 53 tonnes of CO2e, which is the carbon equivalent saving of driving around the world five times in a petrol car.

“Whilst we were proud to be the first wine to be sold in a Frugal Bottle, we want to play our part in helping other brands to make the switch to a more environmentally friendly bottle.

That’s why we made the decision move from our current semi-automated filling service to a much faster bespoke filling solution, designed specifically for paper Frugal Bottles.

“Our experience of working with the Frugal Bottle since 2020 made us extremely well equipped to test and transition to this new machine, which we helped to design, based on our extensive experience of working with the bottle and its filling requirements.

“We believe the Frugal Bottle has the potential to massively decarbonise the drinks industry and we’re proud to be launching a dedicated new filling service to help other brands reduce their carbon footprint too.”

Malcolm Waugh, CEO of Frugalpac which produces the Frugal Bottle in Ipswich, added: “Cantina Goccia was the first drinks company to use our Frugal Bottle and this is a massive vote of confidence in our paper bottle revolution.

“Their dedicated filling service designed specifically to fill our paper bottles will help more and more wine and spirit brands make the move to low carbon packaging and we thank them for their continuing commitment to make bottles more sustainable.”

More than 30 drinks brands around the world are currently using the Frugal Bottle and selling it in 18 countries.

Frugalpac already has enquiries to produce 190 million bottles. To meet their own customer and increasing third party demand, Cantina Goccia has committed to moving 80% of their wine production into the paper bottle and released two new wines in the Frugal Bottle in 2022 – a white wine Celi and a rosé called Rosa.

Frugalpac will be announcing more filling capacity from other markets soon.


Cantina Goccia strives to reduce its environmental footprint by implementing a wide range of innovative measures: from organic farming practices, and significantly reduced tilling of the land, to applying energy-saving initiatives such as the installation of solar PV panels and heat pumps to produce its award-winning Umbrian wines as sustainably as possible.

The first wine in a paper bottle, Cantina Goccia’s 3Q , is a delicious unoaked Sangiovese with a hint of Merlot and Cabernet Sauvignon.

Cantina Goccia’s wines are available from www.wine-embargo.co.uk RRP £12.99.

• For enquiries about Cantina Goccia’s paper bottle filling service, contact: admin@cantinagoccia.com or call 00 39 329 038 6593

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