Frugalpac, creator of the Frugal Cup – the only easily recycled coffee cup made from recycled paper, has confirmed it will back Scotland’s first paper cup recycling initiative.
Supporting the Cup Movement
Launched in Glasgow by Keep Scotland Beautiful, the Cup Movement is aimed at stopping single-use cups going to landfill, transforming recycling and encouraging reuse.
With 95 million of Scotland’s 500 million single-use cups being used in Glasgow, the movement is bringing together public, private and third sector organisations together in a city-wide collaboration to encourage sustainable behaviour. Currently, just 4% of single-use cups are recycled in Scotland.
Malcolm Waugh, CEO of Frugalpac, said:
“48% of Glasgow’s drinks waste is single-use cups, but there is an alternative in our fully recyclable Frugal Cup, and we’re delighted to be one of the first to support this new initiative. By collaborating with coffee vendors and waste disposal facilities, we can ensure we all play our part in preventing coffee cups going to landfill.”
Minimising litter in Scotland
The Cup Movement aims to stop single-use cups ending up as litter, by transforming recycling infrastructure, working with partners to install convenient recycling and cup collection points across the city.
Keep Scotland Beautiful’s CEO Derek Robertson commented on the Frugalpac partnership: “We are delighted to welcome Frugalpac as a supporter of the Cup Movement in Glasgow. We look forward to working with Frugalpac, alongside our other partners, to deliver transformational change across the city.
“The Cup Movement will bring together everyone in Glasgow to reach each and every cup before it becomes litter or landfill. Everyone has the opportunity to be part of this positive movement for change.”
Work begins now
Throughout 2019, the Cup Movement will also be working with partners to encourage Glasgow’s thousands of regular cup users to think carefully about their everyday choices. You can keep up with the campaign on our social media channels, using the hashtag #CupMovement.
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