One of Cornwall’s largest and most enchanting attractions, The Lost Gardens of Heligan, has made a commitment to supporting a more sustainable future, by choosing the UK’s first takeaway cup comprising 96% recycled content – the Frugal Cup™. In keeping with the site’s world-renowned green fingers, the ‘Ivy’ design will be available across the garden’s food outlets for visitors to enjoy a hot drink 364 days a year, while exploring 200 acres of garden history, mystery and romance.
Designed to tackle the challenges surrounding coffee cup recycling, the Frugal Cup empowers operators to serve coffee sustainably. Unlike conventional cups that use virgin paperboard, the Frugal Cup is made from an industry leading 96% recycled paper, meaning each cup has already completed several loops of the system! With no waterproofing chemicals and being uniquely manufactured, the Frugal Cup can be recycled again through the standard paper recycling process, making it the most sustainable option on the market.
Frugalpac’s mission to eliminate coffee cup waste aligns with The Lost Gardens of Heligan’s environmental agenda, and the multiple steps the team are taking to enhance the sustainability of the breath-taking attraction. This includes championing the purchase of recyclable materials and encouraging all staff and visitors to actively reduce, reuse and recycle.
Didi Aben, Green Champion at The Lost Gardens of Heligan commented:
“The packaging and materials that we use are a big focus for us at The Lost Gardens of Heligan as we work to make our operations more environmentally friendly, so we were delighted when we discovered Frugal Cups, made of recycled paper. We’re proud to be able to offer our visitors an environmentally friendly takeaway cup that can be easily recycled after use.”
George Rumble, Sales Manager at Frugalpac, added:
“We are thrilled to welcome such a prestigious venue that’s pioneering in its sustainability messaging and goals. Working closely with Didi and the team we’ve managed to improve environmental performance in material usage, deliveries and waste collections, all while offering a beautifully suited Frugal Cup design! This is a huge step forward for the #getFrugal campaign. The Lost Gardens of Heligan can inspire real change across the leisure and tourism industry, as we work together towards a circular economy.”