British sustainable packaging company Frugalpac unveils the future of wine retailing at ProWein with an interactive supermarket shelf display of its Frugal Bottles with wine and spirits brands from around the world.
Their stand in Hall 9 Stand B71 at ProWein 2024 at Messe Dusseldorf between March 10 and 12, is displaying some of the 130 different Frugal Bottles already available.
The Frugal Bottle is made from 94% recycled paperboard and has a carbon footprint up to six times lower than a standard glass bottle.
Visitors to the stand will also be able to scan the QR codes of the shelf markers for each wine and spirit to find out more about the brand and book slots to speak with Frugalpac staff and some of the brands already successfully using the Frugal Bottle.
Video of Frugalpac’s supermarket shelf of the future at Hall 9 Stand B71 at ProWein 2024
Frugalpac’s stand also highlights a range of new customers and brands, including its new Frugal Bottle for Aldi UK – the UK’s first supermarket own-brand to use the Frugal Bottle for Wine..
Aldi’s new Cambalala South African Shiraz and Cambalala South African Sauvignon Blanc will be available in stores from 18th March, which is also Global Recycling Day.
A 2023 Institute of Grocery Distribution report found that 33% of all supermarket packaging environmental impacts are from the beer, wine, spirits and non-alcoholic drinks category. To meet the industry’s commitment to halve the environmental impacts of their packaging systems by 2030, will require major changes.
The IGD report said to meet this goal, supermarkets need to increase recycled content, maximise recyclability and decarbonise supply chains.
More than 35 different drinks producers from around the world have launched wines, and spirits in the Frugal Bottle, which is available in 25 countries including Australia, New Zealand Japan, North America, Canada, the UK, across Europe and South Africa.
Other brands unveiling new wines and spirits in the Frugal Bottle at Frugalpac’s stand in Hall 9 Stand B71 include:
- Mother of Pearl Vodka – launching two new wines
- Aldi UK’s new Cambalala South African Shiraz and Sauvignon Blanc
- World of Zing cocktails
- Interpunkt wines – launching their range of wines
- Stellenbosch – launching Arniston Bay wines
- Navy Island Rum launching Belizean Blue white rum
- Wildjac Distillery – launching a range of flavoured rums
- War Room Cellars – launching Bonny Doon wine
- Jungle Funk – launching their ‘‘Fruity Booze”
- Grounds for Good – launching its new gin made with coffee grounds
Some of the 35 brands using the Frugal Bottle at Frugalpac’s stand at Hall 9 Stand B71 at ProWein 2024
Other Frugal Bottle brands exhibiting include:
- When In Rome – Hall 4 D42
- Cantina Goccia – Hall 9 B100
- Château Malijay – Hall 10 K99
- War Room Cellars c/o California Wine Institute – Hall 14 E68-11
- Alias Smith – Hall 5 F55
- Fernando Castro – Hall 11 B89
- BWine – Hall 10 B33
- La Bouteille Qui Cartonne (Thomas De Lagarde) – Hall 10 D58
Aldi UK’s new paper Frugal Bottles will be unveiled at ProWein
Frugalpac will also be promoting its Frugal Bottle Assembly Machines, which allow drinks brands, contract fillers and packaging companies to produce their own Frugal Bottles locally.
Each machine can produce 2.5m Frugal Bottles a year and offers a great opportunity to contract fillers and packaging companies to increase the value of their products and services.
Frugalpac has already sold or agreed to sell three Frugal Bottle Assembly Machines to Canada, the US and Australia.
KinsBrae Packaging in Canada bought the first machine to serve the Canadian and North American drinks markets and became operational in January 2024.
And in the US, a second Frugal Bottle Assembly Machine has been sold to Monterey Wine from California who will be the first contract packer in the world to offer both Frugal Bottle manufacture and filling of wines and spirits in Frugal Bottle in Q2 2024 and Frugalpac have just received a letter of intent to sell a machine to Australia for Mother of Pearl Vodka
Visitors to the Frugalpac stand will also be able to discuss filling opportunities with Broadland Drinks, who are the UK’s largest filler of the Frugal Bottle.
Frugalpac CEO Malcolm Waugh said:
“We’re delighted to return to Frugalpac with even more drinks brands and supermarkets like Aldi joining our Frugal Bottle revolution.
“The Institute of Grocery Distribution report is a sobering wake-up call, with a third of the total carbon impact in retail packaging coming from the Beers, Wines and Spirits aisles.
“With all major retailers around the world now focusing on carbon reduction, the Frugal Bottle offers a consumer-accepted alternative for brands and retail own label wines and spirits to make an 84% impact on this high carbon category.”
“We had such a great reception at ProWein last year, Frugalpac is back to show retailers, brands and producers how moving to our Frugal Bottles will not only cut carbon and reduce the environmental packaging impact of wines and spirits but also stand out on shelf with fantastic 360 degree branding opportunities that appeal to consumers.
“Frugalpac’s team and some of our existing customers will be on hand to show how easy and beneficial it is to join our Frugal Bottle revolution. With our Frugal Bottle, people can drink responsibly and sustainably.”
Julie Ashfield, Managing Director of Buying at Aldi UK, added:
“Shoppers are striving to become more sustainable in their everyday lives, looking for small ways to make a big difference for our planet.
“Our Buying Teams are continuously thinking of how we can evolve our ranges to offer greater value and greener choices. We are proud to be the first supermarket to launch an own-brand paper bottle, helping to drive sustainable change.”
To book a slot and chat at the Frugalpac stand, please email:
Paula Kendall at paula@frugalpac.com for Frugal Bottles
Ciaran Dickson at ciaran@frugalpac.com for Frugal Bottle Assembly Machines
For media interviews with Frugalpac email sara@larkinpr.co.uk or david@larkinpr.co.uk or call +44 (0)7974 089006
You can download images here.
About Frugalpac
Frugalpac Limited is a British sustainable packaging company developing a range of innovative sustainable packaging products. It creates and supplies recycled paper-based products with the lowest carbon footprint that are easily recycled again.
Its first product was the Frugal Cup, the world’s only easily recyclable beverage and food cup made from 96% recycled paper and in 2020, it launched the Frugal Bottle, the world’s first and only commercially available paper bottle for wines and spirits, with a carbon footprint 84% lower than a glass bottle.
All Frugalpac products are made from at least 90% recycled paper, are easily recyclable again and have the lowest carbon footprint compared with conventional and compostable packaging. They also create and sell the machines that make their paper products.
Frugalpac, which won SME of the Year at the UK Green Business Awards, has secured £19.7m in funding, £9m since 2019. At a time when British business was struggling and funding was in short supply, this young business secured the finance it required for the next stage of its development
About the Frugal Bottle
- It’s lighter. The Frugal Bottle weighs just 83g so it is up to five times lighter than a normal glass bottle, making it easier to carry and lighter to transport.
- It’s better for the environment. An independent Life Cycle Analysis by Intertek found the Frugal Bottle, which is made from recycled paperboardwith no chemicals, has a carbon footprint up to six times (84%) lower than a glass bottle and more than a third less than a bottle made from 100% recycled plastic. The Frugal Bottle’s water footprint is also at least four times lower than glass.
- It’s easy to recycle again. Simply separate the plastic food-grade pouch from the paper bottle and put them in your respective recycling bins. The food grade pouch is certified recyclable and is a polyethylene metallised polyester laminate, the same material used in bag in box wines.
- It uses less plastic than a plastic bottle. The Frugal Bottle uses up to 77% less plastic. Only 15g compared to a 64g bottle made from 100% recycled plastic. The food grade pouch is a polyethylene metallised polyester laminate, the same material used in bag in box wines. It is recyclable.
- It stands out. As the Frugal Bottle is made from recycled paperboard, it allows for 360-degree branding across the bottle. No other wine or spirits bottle looks or feels like it, so it stands out on shelf and table.
- It’s better for drinks producers. The Frugal Bottle can be produced in the heart of their bottling facility, offers complete freedom on design and print, is more cost effective to transport than glass bottles while reducing their carbon footprint further.